The Friki Candle Ecommerce Website

WordPress · Elementor · WooCommerce · Payment integration · AJAX Product Search · Custom Theme

Project Overview

The goal of this project was to create a fully functional online store that allows customers to browse products easily, search efficiently, and complete purchases using local payment methods in Peru.

The website needed to be visually aligned with the brand while remaining scalable and easy to manage from the admin side.

My role

I was responsible for the full implementation of the ecommerce website, including:

  • Frontend development using Elementor

  • Custom theme setup based on Hello Elementor

  • WooCommerce configuration and customization

  • Product setup and catalog organization

  • Integration of Izipay, a local Peruvian payment gateway

  • Implementation of AJAX-based product search

  • Responsive design and mobile optimization

  • UX improvements focused on product discovery and checkout flow

Technology Stack

CMS & Frontend

  • WordPress

  • Elementor

  • Hello Elementor (customized theme)

Ecommerce

  • WooCommerce

  • Izipay payment gateway integration

Interactivity & UX

  • AJAX product search

  • Responsive layouts for desktop and mobile

Technical Decisions

WordPress and WooCommerce were chosen due to their flexibility for ecommerce projects and ease of content and product management.
A custom setup based on Hello Elementor was implemented instead of using a heavy pre-built theme, allowing better control over layout, styling, and performance.
The integration of Izipay was a key technical requirement, as it provides trusted and widely used payment methods for the Peruvian market.
An AJAX-powered product search was added to improve usability, allowing users to find products quickly without page reloads, which is especially important for growing catalogs.

Results & Outcome

The final result is a fully operational ecommerce website that allows the brand to sell products online with a smooth and localized purchasing experience.

This project strengthened my experience in:

  • WooCommerce-based ecommerce development

  • Local payment gateway integrations

  • Elementor-based custom layouts

  • UX-focused frontend decisions for online stores

Live preview

See the results at thefrikicandle.com